About EmPower

Empowering Minds, Transforming Lives

At EmPower, we believe that strong minds build strong lives.

Our mission is simple yet profound: to help people strengthen their mental fitness, emotional resilience, and wellbeing – so they can thrive, not just survive.

We’re not therapists or life coaches.

We’re your partners in growth – guiding you through a structured, measurable, and science-backed journey that helps you think, feel, and live better.

Our Story

Born from the Need for Real, Lasting Change

It all began with a simple question:

Why do so many people feel stuck, fragile, or overwhelmed – even when life seems okay on the outside?

After years of research, real-world testing, and working with individuals and organisations, we discovered a truth – traditional wellbeing approaches often stop at awareness, but real transformation starts with action.

That insight led to the creation of EmPower – a structured 12-week belief journey designed to help people rewire how they think, manage emotions, and build lasting resilience.

Since then, hundreds of participants have transformed their outlook, performance, and emotional strength through our unique programme.

Our Philosophy - Small Steps. Big Shifts.

Change doesn’t come from one-off motivation.

It comes from consistent, practical action – guided by the right system, community, and support.

At EmPower, we follow three core principles:

01

Awareness is the first step - not the last.

We help you see what’s holding you back, without judgment or labels.
02

Belief drives behaviour.

Through a structured process, we work to rebuild the beliefs that shape how you think and act.
03

Connection multiplies growth.

Growth thrives in safe, supportive communities. You’ll never walk this path alone.
Our Approach

The EmPower Way

The EmPower Programme is a 12-week belief-retraining journey designed for busy people who want real change that lasts.

We combine psychological principles, neuroscience insights, and behavioural techniques into one integrated experience.

What makes EmPower different:
Every step is built to empower you with clarity, energy, and emotional control.
Meet Our Team

Experts Who Care

Alan Clayton BSc, Dip Mngt

FOUNDER
Alan has spent 30 years accelerating people with purpose around the world. His specialism is seminar design, creation and delivery. He also brings lived experience to the retreat. He is in recovery from the negative effects of serious ACEs and abandonment and was the first trial participant in the EmPower programme. Alan has combined the experience of the clinical team with his own experience to shape a programme which is precisely designed to work for you.

Malene Fregil M.A

PROGRAMME DESIGNER
Malene has had a career in seminar development following an education in ethnography and cultural development at the University of Copenhagen. There is academic theory and research behind everything that we do and when it comes to teaching and seminar design. This is provided by Malene. Her expertise is in designing engaging and effective learning experiences that lead to real-world results.

Duncan Batty

HEAD OF DEVELOPMENT
Duncan has spent 25 years helping people change the world – and feel brilliant about it – by connecting them with some incredible causes. He’s an EmPower programme ‘graduate’; it’s given him confidence and clarity of purpose and has meant he has finally learned to control the imposter syndrome that has followed him around throughout his working life. With lived experience of mental health challenges, joining EmPower is part of his belief in living in alignment with his values and the peace of mind that brings. Outside of work, you’ll probably find him following his passion for live basketball and live theatre – after committing to saying ‘yes’ to more things!

Dr Iain MacRitchie

FOUNDER
A serial entrepreneur and social entrepreneur. After a career in private-equity Iain has spent the last eight years as a full-time volunteer leader of MCR Pathways – the charity he founded through his foundation. The award winning charity started in Glasgow and is now national and specialises in ensuring that no young person is trapped in trauma alone.

Nikita Saha Lee

GROUP MARKETING MANAGER
If there’s one thing to know about Nikita, it’s that she thrives on challenges—whether that’s scaling businesses, deep-diving into digital strategy, or literally jumping out of a plane. As the Group Marketing Lead for ACA Philanthropy & Fundraising, her time is split across EmPower Mental Fitness, Revolutionise, UK Fundraising, and other businesses under the group.

Jeff Cockfield MSc, FDAP, MBACP

THERAPIST + ADVISORY BOARD MEMBER
Jeff holds a master’s degree in counselling and psychology and has been a practising therapist since 2003. His experience is wide, long and varied. He has worked with street addicts, people with career angst, mild, moderate and severe emotional health issues, business people, celebrities and even royalty. Jeff’s personal history before his current career is one of mental health struggles and alcohol addiction. He’s been sober and in recovery since 1995 and has been helping people ever since, professionally and on a voluntary basis. Jeff plays an active role in our seminars (he’s a very entertaining presenter) and programmes and sits on our advisory board to ensure our effectiveness and your safety.

EmPower isn’t theory – it’s transformation backed by data.

On average, participants experience:

Our Impact

Results You Can Feel and Measure

Improvement in overall wellbeing
0 %
Increase in resilience and emotional balance
0 %

Noticeable boost in confidence, clarity, and control

But beyond numbers, the real proof lies in their stories – people who went from “just coping” to “truly thriving.”

Our Mission

Empower One Million Lives by 2030

We envision a world where mental fitness is as common as physical fitness – where every person has the tools to manage life’s challenges with strength and grace.

Our mission is to empower one million people by 2030 through our training, partnerships, and community programmes.

Every individual we help takes us one step closer.

Ready to EmPower Your Journey?

For yourself. Your team. Your community.

Let’s start building your mental fitness today.